BMR Releases New Brand

Just as the face of structural engineering continues to change, our firm recently made some strategic marketing decisions that will better reflect our history and embrace our future.

Perhaps the most noticeable difference is our new identity, BMR Structural Engineering. In-depth market research and analysis indicated that this name best encompasses who we are and what we do. It also embodies the most effective starting point for a comprehensive branding effort.

Our Brand Promise, or what we are perceived and expected to represent and offer, is The Strength of Experience. This phrase best envelops, describes and elicits emotional connections with the brand. More than anything else, the chief objective with branding is to create a critical mass of thinking in which your brand is perceived to be the only choice in the marketplace. It is our feeling that the new name and brand promise are two of the most powerful tools required to reach that point. They will serve as the focal points in all future marketing and communications initiatives.

In the coming weeks and months you will begin to notice our new brand name and promise in various formats. These will include letterhead, Web site, print advertising, and a promotional kit folder. This will add significant strength to the overall objective of solidifying BMR’s position as the industry leader. It will also reinforce the perception that the brand is the most valuable choice for the client.